On the Horizon at 1974 ~ Small Batch Exclusivity
hello sweet friends & brand loyalists…
You’ve been part of this journey since the start, and I couldn’t be more grateful. I’m so excited about this new part of my (and 1974's) journey… hope you stay along for the ride and take a minute to peruse this little note from me to you!
As I mentioned in my last email, 1974 will be entering a new chapter soon. Change... yep, it's a little scary for me but if I'm not evolving as an artist and a brand, I become stagnant and you get bored. ;) So, I'm excited to announce 1974 is moving to a more sustainable and unique small-batch model.
So what does all this mean exactly?
> It allows me to explore more creatively with a hyper focused, thematic approach to collections. Staying fresh as an artisan is a huge goal here, only resulting in better offerings for you to choose from.
> Each collection will be small batch, one-of-a-kind, and more exclusive. I can dive deep into new or previously designed styles as well as adding in new color palettes, leathers, other textiles and the unique detailing you've come to know and love.
> Releases should drop every 4-6 weeks or so. Each drop will feature 5-12 pieces. Prices will vary for each collection depending on the pieces made, labor, and materials. I will share updates & photos along the way in emails and on socials so that you all know what is to come for each release.
> This approach will streamline the process for purchasing. I will do my best to limit emails, but I want to give a heads up about the drop with a password for shopping, and then once again when the drop goes live so you can log right in to the password protected page and grab your favorite(s).
> All of this gives you all the opportunity to see the exact finished piece prior to purchasing and it will also ship or deliver much faster so you don’t have to wait 2 or so weeks to receive your purchase. YAY!
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Thanks again for your loyalty, friendship and fan-ship. Stay tuned for the first limited release coming soon!
For now >> if you’ve had your eye on any particular piece of a current collection, please scoop it up as they will all, as you know them, soon go away. Also if you have any discount codes, now is the perfect time to use them as they will soon expire.
much love,
Beth
